MAPIC 2019: Why footfall data must play its part in shaping shopping destinations of the future

by ShopperTrak on 17-10-19

How should retail property professionals go about rethinking spaces and places, to inspire and delight shoppers for decades to come?

World-renowned property show, MAPIC, is helping the industry find answers to this big, bold question, and ShopperTrak will be on hand to have our say on this and many other critical retail property matters.

From 13-15 November 2019 at the Palais des Festivals, Cannes, France, MAPIC will be attended by over 8,500 international delegates and 750 exhibitors. We’re hoping to catch some of the 35 topical conference sessions, as well as network with the estimated 2,000 retailers who are heading to the show – to share our knowledge and learn about the frontline challenges of the day.

A new dawn of mixed-use developments

We’re keen to discuss with retailers, landlords and shopping centre professionals the importance of using retail traffic data to finetune the shopping experience in this era of change and innovation. We know the industry is under pressure to give shoppers more reasons to visit, to enjoy a host of relevant retail and experiential facilities, and to spend their hard-earned money in attractive, well-managed destinations.

One of the main industry-wide changes to impact the retail property sector is diversification. Mixed-use has emerged as the new norm for modern development and regeneration, and landlords still have much to learn about mastering this, in terms of meeting local audiences’ needs, and guaranteeing commercial success.

There’s increased focus on social and community uses, from wellness facilities to live entertainment spaces, to gourmet dining. But while shopping centres understand the potential of leisure, they need to know which types to focus on, and how to track traffic improvements over time, after new ideas have been implemented.

How can traffic data analytics play its part in the future of retail property?

With new consumption patterns and changing consumer needs shaking up the retail industry, traffic data insight has never been so essential as a tool to deliver profitable retail growth, both for landlords and retail tenants. Without it there is far less chance of understanding and acting upon shopper behaviour in the new retail landscape.

ShopperTrak Analytic Suite can help retail property owners:

  • Measure the success of innovations that are being introduced to shopping centres and stores in terms of uplifts in traffic, dwell time and Sales Per Shopper.
  • Understand traffic peaks – by hour, day, week and month – so that marketing and operational planning is perfectly in tune with the ebb and flow of shoppers.
  • Optimise the tenant mix by zone by understanding traffic hotspots and flow.
  • Create memorable and engaging experiences by analysing visitor loyalty and behaviours over time.
  • Build fair and sustainable leasing models through traffic projections.
  • Enhance leasing strategy by offering retail analytics as a service to tenants.

A packed conference programme at MAPIC has been designed around the key themes of ‘reloading the retail mix’ and ‘rethinking city centres’ – so this is a valuable opportunity to absorb ideas and prepare for change. Our solutions are uniquely positioned to help shopping centre owners and retail property developer rise to the challenges of the future. Let’s leave the guesswork behind, and progress together with data-backed retail property strategies that will truly deliver.

We’d love to discuss shopper traffic analytics at MAPIC, but if you’d like more information before the show, contact us here:

Schedule a demo, or come see us on stand R7 C24.

MAPIC – The international retail property market take place from 13-15 November 2019 – Palais des Festivals, Cannes, France

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